Online Media and Marketing Solutions in Scotland |
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It’s not about the logo or advertising, but understanding your customers. SSB takes the theory and helps you apply it to grow your business without the jargon. We don’t sit in isolation and create the plans; we work with you and develop your ideas into your business.
So if you want to know your customer better, reach more of them and improve your business we can help.
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Market Research
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A map is no use without a reference point. SSB provides the support and tools to help you understand your customers better. We have experience in face to face customer surveys, postal and online. We’ve carried out focus groups, test purchasing and open ended interviews. We also cover the dull stuff, the desk research where we number crunch the wider economy, your general market and the trends for the future. Why, well without knowing the facts you can’t plan effectively and your strategy would soon be redundant.
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Creating that route map that will help you grow your business. It is about taking the time and energy to identify what you’re good at, what you can do better, what the customers want now and in the future and how the rest of the world around you looks. We help you understand the impact of the wider market and help focus on the areas for growth, creating plans with you and ensuring the implications on all areas of the business are assessed not creating a document that just looks good, but is good for your business.
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When the strategy is created what do you do with it? If you are sitting with a great strategy but still don’t know how to convert that into real business, SSB has the practical hands on knowledge to help you.
We give you support and practical assistance in setting up and running campaigns, marketing activities and sales that will give you results. Covering all areas of promotion and how they can impact on your business action planning is about the driving not about the map.
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A practical approach to developing your confidence and helping you improve sales; from simply understanding the sales process through to building customer relationships and closing the sale. Hard sales may get you one win, but excellent sales is about building relationships and responding to customers.
We’ve been involved in sales for a long time, including working in that dreaded call centre, we know how hard it can be but we help you understand more about the people perspective and help make to less daunting while showing the opportunities to win new business.
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Other areas we cover that might interest you
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Feasibility studies, Competitor analysis, Customer Service Reseller agreements, Exhibition management, Customer Processing, PR, Brand development (not the logo but the business), staff and volunteer training.
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We know there is a lot interest in this; we know a lot of people cover it separately. We include it in all our areas of marketing, it is after all the same as air conditioning, great when the conditions are right but it uses a lot of resource. We make sure that all the latest technology is applied to your business when you need it not just as a distraction or the latest fad, but making sure it gives you the best results.
Our solutions enable you to achieve:
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A clearer approach to marketing |
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Improved marketing results |
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A clearly defined target market |
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Increased income and profit |
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A marketing plan with budgets, targets, timescales & measurement |
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